Partnering with Our Community and Joan Baez to Solve Homelessness

Despite being one of the most expensive places to live, the Bay Area is also home to thousands of individuals experiencing homelessness. Once people become homeless, it’s nearly impossible to get back on their feet. As a downtown business located on one of Santa Cruz’s busiest streets, we certainly see the impact homelessness has on individuals, businesses and the community at large. This fall we were delighted to support the launch of the Downtown Streets Team in Santa Cruz, a project focused on ending homelessness by restoring dignity and rebuilding the lives of those who are unhoused.

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Gary Bird
Top 4 Skills Essential for Tech Marketing Pros

The old adage that half your advertising budget is being wasted still holds true, but now you know which half is being wasted and you can quickly correct it. We live, work and play online and for marketers this new reality creates enormous challenges and opportunities. After talking with numerous Silicon Valley marketing experts, we’ve picked the top four marketing skills essential for success in today’s digital landscape.

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